The question for Boulder Junction has always been, “What can we do to make people want to make that right turn on M?”

Boulder Junction was never alone in offering beautiful lakes, towering pines, outstanding fishing, or the quiet beauty of the Northwoods. Every neighboring community could make similar claims. visitors traveling north had no shortage of places to spend a vacation. For Boulder Junction to thrive, it would have to offer something more. It would have to become a destination people intentionally chose rather than happened to discover. Drivers make a conscious choice to make a right turn on County Highway M, intersecting with 51 about 8 miles north of Minocqua.

To get drivers to “Turn Right on M” we’ve built a community-focused brewery and taproom on Main Street, and we craft high-quality beers for everyone to come together and enjoy. This beer – for those who love a good, clean IPA – will make you yank that steering wheel hard to starboard when you see the sign for County M. Right Turn on M is a delicious hoppy IPA, featuring Ekuanot, Riwaka, Cashmere, and Chinook hops. This rich hop profile is balanced by a strong malt backbone. From the first sniff of the aromatic bouquet to the lasting hop notes on your tongue, you won’t regret making the choice to turn right.